{"id":161520,"date":"2026-02-21T00:08:14","date_gmt":"2026-02-21T07:08:14","guid":{"rendered":"https:\/\/nbcs.mx\/?p=161520"},"modified":"2026-02-21T00:08:14","modified_gmt":"2026-02-21T07:08:14","slug":"reconocimiento-internacional-posiciona-a-la-paz-como-destino-de-aventura-y-naturaleza","status":"publish","type":"post","link":"https:\/\/nbcs.mx\/?p=161520","title":{"rendered":"Reconocimiento internacional posiciona a La Paz como destino de aventura y naturaleza"},"content":{"rendered":"<p style=\"font-weight: 400; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-161521 alignleft\" src=\"https:\/\/nbcs.mx\/wp-content\/uploads\/2026\/02\/Captura-de-Pantalla-2026-02-21-a-las-12.07.44-a.m.png\" alt=\"\" width=\"389\" height=\"218\" srcset=\"https:\/\/nbcs.mx\/wp-content\/uploads\/2026\/02\/Captura-de-Pantalla-2026-02-21-a-las-12.07.44-a.m.png 749w, https:\/\/nbcs.mx\/wp-content\/uploads\/2026\/02\/Captura-de-Pantalla-2026-02-21-a-las-12.07.44-a.m-150x84.png 150w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/>El Fideicomiso de Turismo de La Paz recibi\u00f3 un Gold Adrian Award, uno de los m\u00e1ximos reconocimientos internacionales en marketing tur\u00edstico, otorgado por la Hospitality Sales &amp; Marketing Association International (HSMAI), durante una ceremonia celebrada el 18 de febrero en Nueva York, inform\u00f3 la directora general, Luz Mar\u00eda Zepeda Esquerra.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Explic\u00f3 que, con m\u00e1s de seis d\u00e9cadas de trayectoria, los Adrian Awards se encuentran entre los premios m\u00e1s prestigiosos de la industria tur\u00edstica mundial, al distinguir estrategias que posicionan destinos ante audiencias globales. En esta edici\u00f3n, La Paz fue reconocida en la categor\u00eda Broadcast Integration por la campa\u00f1a \u201cAdventure Cities\u201d: La Paz\u201d.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Detall\u00f3 que el especial televisivo tuvo distribuci\u00f3n internacional y fue transmitido por Discovery Channel, FOX Sports y diversas plataformas de streaming, lo que permiti\u00f3 ampliar la proyecci\u00f3n del destino en mercados estrat\u00e9gicos.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">La producci\u00f3n muestra a La Paz como un destino integral de aventura, naturaleza y cultura, al destacar experiencias como el nado con tibur\u00f3n ballena y lobos marinos, el glamping en la Isla Esp\u00edritu Santo, recorridos por ranchos sudcalifornianos y la riqueza de su gastronom\u00eda local.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Zepeda Esquerra subray\u00f3 que este reconocimiento confirma el alcance global de las historias aut\u00e9nticas del destino cuando se comunican con una estrategia s\u00f3lida. A\u00f1adi\u00f3 que estos proyectos fortalecen la promoci\u00f3n tur\u00edstica y generan beneficios para la comunidad, al atraer visitantes interesados en experiencias sostenibles.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Finalmente, afirm\u00f3 que el galard\u00f3n consolida el posicionamiento de La Paz como uno de los destinos emergentes m\u00e1s atractivos de M\u00e9xico en turismo de naturaleza y aventura, al reafirmar un modelo de desarrollo basado en la sostenibilidad y el bienestar social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Fideicomiso de Turismo de La Paz recibi\u00f3 un Gold Adrian Award, uno de los m\u00e1ximos reconocimientos internacionales en marketing<\/p>\n","protected":false},"author":1,"featured_media":161521,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-161520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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