{"id":168517,"date":"2026-07-31T00:15:52","date_gmt":"2026-07-31T06:15:52","guid":{"rendered":"https:\/\/nbcs.mx\/?p=168517"},"modified":"2026-07-31T00:15:52","modified_gmt":"2026-07-31T06:15:52","slug":"vacaciones-de-verano-detras-de-cada-viaje-hay-miles-de-empresas-que-conectan-a-mexico","status":"publish","type":"post","link":"https:\/\/nbcs.mx\/?p=168517","title":{"rendered":"Vacaciones de verano: detr\u00e1s de cada viaje hay miles de empresas que conectan a M\u00e9xico"},"content":{"rendered":"<p style=\"font-weight: 400; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-82579 alignleft\" src=\"https:\/\/nbcs.mx\/wp-content\/uploads\/2021\/02\/Acreditacion-Turismo-Alternativo-2-755x492.jpg\" alt=\"\" width=\"387\" height=\"252\" srcset=\"https:\/\/nbcs.mx\/wp-content\/uploads\/2021\/02\/Acreditacion-Turismo-Alternativo-2-755x492.jpg 755w, https:\/\/nbcs.mx\/wp-content\/uploads\/2021\/02\/Acreditacion-Turismo-Alternativo-2-150x98.jpg 150w, https:\/\/nbcs.mx\/wp-content\/uploads\/2021\/02\/Acreditacion-Turismo-Alternativo-2-768x501.jpg 768w, https:\/\/nbcs.mx\/wp-content\/uploads\/2021\/02\/Acreditacion-Turismo-Alternativo-2.jpg 1024w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" \/>De acuerdo con proyecciones de la Secretar\u00eda de Turismo, las vacaciones de verano generar\u00e1n una derrama econ\u00f3mica superior a los 818 mil millones de pesos, consolid\u00e1ndose como una de las temporadas de mayor actividad econ\u00f3mica del a\u00f1o. Detr\u00e1s de este impacto se encuentra una extensa cadena de valor integrada por empresas de transporte, hoteles, restaurantes, comercios, prestadores de servicios tur\u00edsticos y miles de trabajadores que hacen posible que millones de personas disfruten sus viajes y, al mismo tiempo, impulsan el desarrollo econ\u00f3mico del pa\u00eds.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Con el objetivo de visibilizar el impacto econ\u00f3mico y social que generan las vacaciones de verano, el Consejo de la Comunicaci\u00f3n realiz\u00f3 el webinar \u00abDestino: Vacaciones de verano. Empresas detr\u00e1s de tus viajes\u00bb, en el que participaron la Mtra. Virginia Olalde, Directora Ejecutiva de la C\u00e1mara Nacional del Autotransporte de Pasaje y Turismo (CANAPAT); y el Dr. Francisco Madrid, Asesor de la Asociaci\u00f3n Nacional de Cadenas Hoteleras y Director del STARC de la Universidad An\u00e1huac Canc\u00fan.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Durante el encuentro se destac\u00f3 que el verano contin\u00faa siendo una de las tres temporadas m\u00e1s relevantes para el turismo nacional, principalmente por los viajes familiares dentro del pa\u00eds, aunque tambi\u00e9n se mantiene un importante flujo de viajeros internacionales. Los especialistas se\u00f1alaron que, pese a un entorno desafiante para el mercado internacional, el turismo interno mantiene un comportamiento estable gracias al dinamismo del mercado nacional.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">El Dr. Francisco Madrid explic\u00f3 que los viajes familiares siguen siendo el principal motor de la temporada, impulsados por el periodo vacacional escolar y el deseo de convivencia. Asimismo, se\u00f1al\u00f3 que las familias planean cada vez m\u00e1s sus vacaciones con anticipaci\u00f3n y privilegian destinos que ofrecen experiencias integrales, seguridad y una buena relaci\u00f3n entre calidad y precio. Las b\u00fasquedas digitales muestran un creciente inter\u00e9s por parques tem\u00e1ticos, hoteles familiares y Pueblos M\u00e1gicos, mientras que destinos como Puerto Vallarta, Riviera Maya y Acapulco mantienen una alta demanda.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Se estima la llegada de 13.1 millones de turistas residentes en el pa\u00eds a hoteles entre el 16 de julio y el 30 de agosto, con un consumo tur\u00edstico de alrededor de los 570.6 mmdp y un valor agregado bruto (PIB) tur\u00edstico de 342.4 mmdp<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Por su parte, la Mtra. Virginia Olalde destac\u00f3 que el autotransporte de pasajeros contin\u00faa siendo uno de los principales motores de la movilidad tur\u00edstica en M\u00e9xico al conectar comunidades y destinos a los que otros medios de transporte no llegan.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">\u00abEl servicio de autotransporte en M\u00e9xico es un referente a nivel mundial por la adopci\u00f3n de nuevas tecnolog\u00edas, la renovaci\u00f3n constante de sus unidades y los altos est\u00e1ndares de seguridad. Adem\u00e1s de conectar destinos, conecta oportunidades para millones de personas\u00bb, se\u00f1al\u00f3.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Durante el webinar explic\u00f3 que, cada verano, m\u00e1s de 19 millones de pasajeros utilizan el autob\u00fas para viajar por el pa\u00eds, lo que representa un incremento cercano al 15% respecto a los meses fuera del periodo vacacional. Asimismo, se destac\u00f3 que alrededor del 74% de las empresas del sector son microempresas mexicanas que generan empleo y desarrollo econ\u00f3mico en todo el territorio nacional.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Virginia Olalde destac\u00f3 que para esta temporada comienza varios meses antes, mediante la coordinaci\u00f3n entre empresas y autoridades para fortalecer la seguridad en carreteras y terminales, realizar mantenimiento preventivo a las unidades, capacitar al personal y garantizar una atenci\u00f3n de calidad a los viajeros.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Las vacaciones de verano no solo representan una oportunidad para que las familias creen recuerdos y fortalezcan la convivencia; tambi\u00e9n impulsan el desarrollo econ\u00f3mico de miles de empresas que integran la cadena de valor del turismo y la movilidad, contribuyendo al crecimiento de las comunidades y al bienestar de millones de mexicanos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo con proyecciones de la Secretar\u00eda de Turismo, las vacaciones de verano generar\u00e1n una derrama econ\u00f3mica superior a los<\/p>\n","protected":false},"author":1,"featured_media":82579,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[62],"tags":[],"class_list":["post-168517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacionales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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