{"id":170881,"date":"2026-09-29T04:39:15","date_gmt":"2026-09-29T10:39:15","guid":{"rendered":"https:\/\/nbcs.mx\/?p=170881"},"modified":"2026-09-29T04:39:15","modified_gmt":"2026-09-29T10:39:15","slug":"bcs-genera-nuevas-oportunidades-para-un-turismo-innovador-e-incluyente-setue","status":"publish","type":"post","link":"https:\/\/nbcs.mx\/?p=170881","title":{"rendered":"BCS genera nuevas oportunidades para un turismo innovador e incluyente: SETUE"},"content":{"rendered":"<p style=\"font-weight: 400; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-153967 alignleft\" src=\"https:\/\/nbcs.mx\/wp-content\/uploads\/2025\/08\/Turismo-1.jpg\" alt=\"\" width=\"350\" height=\"193\" srcset=\"https:\/\/nbcs.mx\/wp-content\/uploads\/2025\/08\/Turismo-1.jpg 725w, https:\/\/nbcs.mx\/wp-content\/uploads\/2025\/08\/Turismo-1-150x83.jpg 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>En el marco del D\u00eda Mundial del Turismo, conmemorado el 27 de septiembre, la secretaria de Turismo y Econom\u00eda, Maribel Collins S\u00e1nchez, destac\u00f3 que Baja California Sur avanza hacia un modelo tur\u00edstico que combina crecimiento econ\u00f3mico, innovaci\u00f3n y desarrollo comunitario, con beneficios para las familias sudcalifornianas.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">La titular de la SETUE se\u00f1al\u00f3 que el lema de este a\u00f1o, \u201cAgenda digital e inteligencia artificial para redise\u00f1ar el turismo\u201d, plantea aprovechar las nuevas tecnolog\u00edas para mejorar la experiencia de los visitantes, elevar la competitividad de los destinos y ampliar las oportunidades para las micro, peque\u00f1as y medianas empresas tur\u00edsticas. La transformaci\u00f3n digital tambi\u00e9n permite a prestadores de servicios, emprendedores y proyectos de turismo comunitario ampliar mercados y mejorar sus procesos de comercializaci\u00f3n.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Asimismo, destac\u00f3 que la actual administraci\u00f3n ha promovido festivales gastron\u00f3micos y culturales, experiencias de turismo comunitario y nuevos atractivos para diversificar la oferta y colocar en valor las tradiciones, la gastronom\u00eda y la identidad de las comunidades rurales, pesqueras y serranas de los cinco municipios.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">En cuanto a los resultados, durante los \u00faltimos cinco a\u00f1os Baja California Sur ha recibido m\u00e1s de 21 millones de pasajeros v\u00eda a\u00e9rea, un incremento del 73 por ciento respecto al sexenio anterior. Adem\u00e1s, se han concretado 84 nuevas rutas a\u00e9reas, 49 internacionales y 35 nacionales.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">La actividad tur\u00edstica ha generado una derrama econ\u00f3mica superior a 120 mil millones de pesos, adem\u00e1s de impulsar la inversi\u00f3n, el empleo y el desarrollo de empresas vinculadas directa e indirectamente con el sector.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">Finalmente, Collins S\u00e1nchez subray\u00f3 que estos resultados deben acompa\u00f1arse de capacitaci\u00f3n, digitalizaci\u00f3n, innovaci\u00f3n y sostenibilidad, especialmente entre peque\u00f1os prestadores de servicios y emprendimientos comunitarios. Reconoci\u00f3 tambi\u00e9n a empresarios, trabajadores, gu\u00edas, productores, emprendedores y comunidades que hacen posible la actividad tur\u00edstica en la entidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el marco del D\u00eda Mundial del Turismo, conmemorado el 27 de septiembre, la secretaria de Turismo y Econom\u00eda, Maribel<\/p>\n","protected":false},"author":1,"featured_media":153967,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-170881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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